Case study
Aquarate
Market Research Project
"The insights Evolene have provided have allowed us to make informed decisions against our market positioning and company strategy"
The brief
To support the next phase of growth, Aquarate wanted Evolene to analyze their market to help inform organizational strategy, commercial decisions and R&D planning for product development. Aquarate also engaged Evolene to provide expert recommendations based on the findings of the report.
Aquarate was founded to redefine the pathway for hydration in healthcare settings. They have developed Hydracare - an automated fluid monitoring system that tracks how much an individual drinks using their Hydracup. Hydracup is the only smart cup on the market that can produce accurate data that integrates into care systems, saving staff time, and delivering quality care. The team are united about a common goal: to reduce hydration related illness and improve human health.
The solution
Following an in-depth discovery phase with the client’s senior team, Evolene began an in-depth phase of research into the market Aquarate is operating in to assess where they fit. Evolene conducted secondary research to give Aquarate the insights they need to make the right decisions of how to move forward with marketing, sales and product development.
The market research report, combined with expert recommendations gave them a full understanding of the market, which audiences they should be targeting and how.
Evolene’s senior management conducted a 2 hour workshop with leadership from Aquarate to explain the findings and discuss the recommendations.
The outcome
The information provided from this research gave the Aquarate team the insights they needed to leverage their competitive advantage, ensuring successful positioning of their company and product to support future growth goals. It also demonstrated their due diligence and commercial savviness to potential investors. The research also gave Aquarate insights on the trends happening with healthcare investment on a global, regional and local level. This enabled them to make decisions critical to their next investment round.
client love
