Case study
Optellum
Branding Project
“Their expertise in medical technology meant they were able to hit the ground running.”
THE BRIEF
Optellum is a commercial-stage lung health company providing Artificial Intelligence decision support software that assists physicians in early diagnosis and optimal treatment for their patients. The company was founded so that every lung disease patient is diagnosed and treated at the earliest possible stage when chances of cure are the highest. Optellum’s roadmap extends beyond lung cancer diagnosis and treatment to other deadly diseases of the lungs, including interstitial lung disease (ILD) and chronic obstructive pulmonary disease (COPD). Optellum has headquarters at the Oxford Centre for Innovation in Oxford, United Kingdom and a U.S. office at the Texas Medical Center in Houston, TX.
To support their next phase of growth, Optellum wanted help to document and refine their existing branding.
THE SOLUTION
Following an in-depth discovery phase with the client’s marketing leader, Evolene created several design concepts for the client of how the visual identity would be documented. This brought together all the existing elements which had been used, in a coherent format.
Based on the chosen concept, Evolene then created a full visual identity document and accompanying template for Optellum’s team to create on-brand presentations.
THE OUTCOME
The project was a full collaboration between Evolene and Optellum, giving the client the structure to refine exactly how they wanted to be reflected as a brand.
The visual identity document now enables consistent marketing and branding through their next stage of growth.
The PowerPoint template and full range of sample slides, now available for use by their team, will enable faster preparation of effective presentations which are fully on-brand and consistent.
CLIENT FEEDBACK
“It’s a pleasure to work with Evolene. They let us define what we needed and enabled an iterative approach to refining our brand. Their expertise in medical technology meant they were able to hit the ground running and work with us to produce an impactful visual identity guidance document.”
Rhiannon Lassiter,
Head of Communications & Marketing
Optellum
