There’s a lot of advice out there about presentations, but as with most things in marketing and communications, the right formula for a winning presentation really depends on the situation. However, there are a few overarching tips that can be applied to ensure your presentation is impactful. And, of course, beautiful.
In healthcare marketing, this is often your bread and butter. Whether you’re pitching to a health system, helping doctors understand your clinical evidence or going through an investment round, your presentations need to be impactful.
Our tips for powerful presentations.
First, think about what the objective of the presentation is, keep this in mind as you create your storyboard and the visual feel. Each element should drive you closer to your goal.
To be persuasive, tell a story.
The best presentations have a soul. If you have real-world examples of how your technology has helped someone, use it. If not, create a story around how it can transform the current ways of doing things.
Think about your audience, everything on the page should have a purpose.
Don’t pour all your words onto one slide.
- What actions do you really want your audience to take after this presentation?
- What information do you want them to know?
Ask these two questions with every slide to ensure it’s succinct and focused without extraneous information.
Be consistent.
Although seemingly arbitrary, keeping within your branding, and making the presentation look and sound consistent gives it a feel of professionalism and trustworthiness. Inconsistencies distract your audience from the key points.
When going through a presentation, look at font sizes, use of language, types of images. Choose whether you’re using cartoons or real-life images, switching between can be jarring. Use icons and graphics to tie key pieces of information together.
Be accessible.
Creating a brilliant presentation, that no one can read, will fall short of the mark.
A few things to think about here:
- Text and background colours.
- Consider what sizes all your elements can be easily read.
- Also consider your language choice, only use technical language where it’s really needed and will be valuable to your audience.
Use visuals that tell your story.
Can you explain a diagnostic pathway change or a workflow integration with an infographic rather than words? Do it. Have images of happy patients or providers using your technology? Fantastic, use them.
This ties into your storytelling and increases the impact of your presentation.
Scientific data is a cornerstone of science communications; if you have graphs, make these easily understandable, use proper labelling, colour to highlight the important aspects, and remove any notes that aren’t driving home your key messages.
Why does it matter if it’s beautiful if it gets the point across?
People understand storylines and get distracted by bad design. You want your audience focused on the key messages, not wondering why you used a bad stock photo. As you grow as a company, corporate image is important. Brands are memorable, and every time you present to your customers you can ignite that memory. Think of design as a tool to get your key messages across.
Keep an eye out for our upcoming series of blogs, where we’ll go into more depth about different types of presentations for healthcare marketing and what to include.
Need help with an upcoming presentation? We can help, get in touch to find out more.